Technographics
Technographics is data about the technology stack a company runs - its frameworks, analytics, hosting, CRM, payments, and other tools - used by B2B teams to target and qualify accounts by the software they already use.
Also called: technographic data, tech stack data.
Key points
- Technographics is the set of technologies a company uses, keyed to its domain.
- Detected by fingerprinting the public website plus other public signals.
- Coverage breadth and re-scan freshness matter more than a one-time snapshot.
- Pairs with firmographics and hiring signals for sharper account targeting.
What technographics covers
This page is the technographics definition and related terms hub: it defines technographics, then links the surrounding vocabulary - technographic data, firmographic vs technographic data, B2B technographic data, technographic segmentation, and technographic data examples - so the whole cluster reads from one place.
Technographics describes the software and infrastructure a company runs: front-end frameworks, analytics and tag managers, CDNs and hosting, ecommerce platforms, CRMs, payment processors, and security tooling. It is the technology counterpart to firmographics (industry, size, revenue) and is usually attached to a company by its primary web domain.
The data is only as useful as its coverage and freshness. A stack detected once and never re-checked goes stale as companies migrate tools, so the value sits in detecting a wide set of technologies and re-scanning on a schedule.
How technographics is detected
Most technographics is collected by fingerprinting a company's public website: script tags, JS globals, response headers, cookies, CSS signatures, DNS and CNAME patterns, and known third-party API hosts each reveal a tool. No single signal catches everything, so detectors blend several. Anything that never resolves publicly, such as private internal infrastructure, cannot be seen from the outside by any tool.
JobsPipe exposes this as a free instant lookup that detects common web technologies across major categories from a domain, plus an API for running it across a list of domains. Hiring data is a useful complement here: a company's job postings often name its stack before a front-end detector can see it.
FAQ
Is there a free way to check a company's technographics?+
Yes. JobsPipe has a free tech-stack lookup that detects common web technologies across major categories from a domain with no signup, and an API for bulk use. See the /technographics guide and /technographic-data-providers comparison.
How is technographics different from firmographics?+
Firmographics describe what a company is (industry, size, revenue); technographics describe what it runs (its software stack). Teams combine both to target accounts that fit and use a relevant tool.
JobsPipe is the jobs-data API behind this glossary - 30+ sources, one schema, 5,000 requests/month free.
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