Technographic data
Technographic data is structured data on the technologies a company uses, attached to its domain, exposed via API so sales, marketing, and competitive-intelligence teams can target and segment by tech stack.
Also called: technographics data, tech stack data.
Key points
- Maps a domain to its detected technologies, ideally with a last-detected date.
- Forward lookup (domain to stack) is cheap; reverse lookup (tech to companies) is the costly part.
- APIs are the practical route for enriching many domains at once.
What is in a technographic record
A technographic record maps a domain to the set of technologies detected on it, usually grouped by category (analytics, hosting, CMS, ecommerce, CRM, payments, security). Better datasets add a confidence signal and a last-detected date so you can tell a live detection from a stale one.
Two access shapes exist: a forward lookup (give a domain, get its stack) and a reverse lookup (give a technology, get the companies using it). The forward lookup is commoditized and cheap; the reverse lookup over a large index is the expensive part, because someone has to crawl and re-crawl a broad slice of the web on a schedule.
How to access it
You can get technographic data through browser extensions, web lookups, or APIs. For programmatic use across many domains, an API is the only practical option. JobsPipe offers a free domain lookup that detects common web technologies across major categories and an API for bulk enrichment; the /technographic-data-providers page compares the main paid options alongside it.
FAQ
How much does technographic data cost?+
It ranges from free single-domain lookups to enterprise contracts. Per-technology pricing gets expensive fast once you track several tools, which is why teams look for API-priced alternatives.
How accurate is technographic data?+
Accuracy depends on signal breadth and recency. Publicly observable tools are detected reliably; private internal systems that never resolve publicly cannot be seen from the outside by any provider.
JobsPipe is the jobs-data API behind this glossary - 30+ sources, one schema, 5,000 requests/month free.
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